Why Small Businesses Can't Afford to Ignore AI and IT

It's no secret that running a small business today means facing big challenges. Rising inflation, staffing shortages, and tighter budgets are just the tip of the iceberg. But there's good news: small businesses that lean into technology—and particularly artificial intelligence—are significantly outperforming their peers.

According to a recent report by the U.S. Chamber of Commerce, nearly all (99%) small businesses now use at least one tech platform. Even more tellingly, 40% of small businesses have started using generative AI—nearly double from just last year. And they're not just experimenting; 91% of these businesses believe AI will play a crucial role in their future growth.

Why Technology Matters for Small Businesses

Technology isn't just a convenience—it directly impacts your bottom line. Small businesses using technology extensively are more likely to report increased sales, profits, and even employee growth.

• 79% of businesses say tech helped them avoid raising prices during inflation.
• 86% of businesses report increased operational efficiency thanks to AI.
• Nearly two-thirds say tech solutions significantly eased supply chain challenges.

"We're Doing Fine Without It"—But Could You Be Doing Better?

Many small business owners feel they're managing well enough without diving deeply into tech or AI. But this mindset can hold businesses back from realizing their full potential. Companies that adopt multiple technologies grow faster and are more optimistic about their future. Simply put, businesses that stay tech-averse are likely missing opportunities for growth, efficiency, and cost savings.

Why AI Should Be On Your Radar

AI adoption has exploded because it directly addresses key small business challenges:

• Marketing and Customer Relationships: 56% of AI-using businesses leverage it for customer communication, improving engagement and satisfaction.
• Insights and Decision-making: AI-driven customer insights have surged, helping businesses target the right audiences and tailor their strategies more effectively.
• Recruiting Talent: Using AI for recruiting jumped significantly, streamlining the talent acquisition process amid tight labor markets.

A Solid IT Strategy Makes All the Difference

Technology adoption shouldn't happen haphazardly. A solid IT strategy—ideally managed proactively through something like an IT retainer—ensures that your technology aligns with your business goals. An effective IT approach helps you select the right tools, integrate them smoothly, and manage them efficiently.

Here's what a proactive IT partnership can do for you:

• Time Savings: Offload tech troubleshooting and maintenance to experts.
• Cost Efficiency: Streamlined solutions reduce redundancies and lower overall tech spend.
• Business Agility: Quickly adapt to new challenges and seize opportunities as they arise.

Don't Get Left Behind

Ignoring tech advancements, especially AI, isn't a viable option for businesses that want to thrive. The report makes it clear: tech-savvy businesses have a brighter outlook, stronger customer relationships, and healthier finances.

If you're curious what this could look like at your business, book an intro call with us. We'd love to learn more about your setup and share a few ideas.